The Trump administration's volley of tariffs has U.S. companies scrambling for ways to absorb — and if possible avoid — the added business costs.

Some enterprises, from small businesses to nationally recognized brands, have already announced higher prices, citing President Trump's tariffs. While others, from footwear companies to furniture brands, are warning consumers to brace for increased costs to come.

Amazon CEO Andy Jassy told CNBC Thursday that he expects the tariffs to lead to higher prices on a host of consumers goods, noting that the site's third-party sellers are likely to pass on tariff-related costs.

Some consumers are also preparing for price hikes by stocking up on goods they think are likely to become more expensive if U.S. "reciprocal levies" on dozens of countries, which are paused for 90 days, take effect. 

A 10% tariff on all U.S. imports remains in place. China, which accounts for nearly a third of all goods imported into the U.S., faces levies of up to 145% for some items. In an escalation of the trade war between the world's two largest economics, Beijing fired back Friday by announcing it will hike duties on American exports from 84% to 125% and deriding Mr. Trump's tariffs as a "joke."